Trevor Project Non-Profit
I wanted to design a campaign that was directed towards parents who believed in conversion therapy and persuade them against it. I used phrase “Proud Then Proud Now” to create the same feeling that new parents have when their children are young and adorable.
I wanted to capture the moments that parents’ are most proud of during their children’s developmental years and really hold onto the emotional feel to carry it on to their current child’s state. To show parents that they can be proud of their child, no matter what.
Out of Home Advertisements
Social Media Presence
I had the idea to create a post that families can join in on. The concept was that proud parents could show their support for their children by posting pictures of proud moments with their kids and hashtag it “ProudThenProudNow”.
In order to create an authentic feel with these photos and give the feeling of reminiscing back to a memory, I chose to use my own family’s photos for this campaign. I wanted the photos to feel genuine and in the moment and not just a part of a stylized photoshoot.