For this project I wanted to fully explore my own personal style and be able to market the designs through merchandise. My own style typically involves space and alien themed characters, so I created “Space Case” as a fictitious brand for this. The target demographic are those who shop in skate shops and popular stores such as Zumiez, Spencers, Hot topic, or Pac-Sun. From this project a full line of clothing was developed and can be viewed at keikokat.com.