The client wanted to be able to bring more attention to their merchandise on their site. A campaign was created to run through Instagram and Facebook using both posts and stories. I worked with 5th Layer to create a fashion campaign that fit their spooky style along with their sense of humor while still showing off their clothing.

For the style choice, I was inspired by “found footage” movies and security camera footage along with the use of Ouija board imagery to continue the spooky vision. I developed this by adding a slight green hue to all the photography along an added minimal fish eye lens effects to mimic the older televisions used for security footage. The font chosen was also inspired by the font used on VCR tapes.

All photography was captured personally and the edits were created through Photoshop and Premier.